Our strategy
and our investment funds

We select high-potential locations and make high-quality investments, while establishing lasting relationships with our tenants.

Primonial REIM is able to invest in every asset class

Primonial REIM devises and implements investment strategies on behalf of its institutional and individual investor clients.
We make investments in every asset class for these clients:
In France

Core/core+ office assets located at the heart of Greater Paris, i.e. “head office buildings” occupied by major corporate clients.

In the euro zone:

Healthcare/education establishments under long-term lease to pan-European operators
Residential assets located in major European cities where there is a rental housing shortage
High street shops in prime locations
Budget hotels backed by major operators

34,8

billion
of assets under management

investment funds

54%

individual clients

46%

institutional clients

countries hosting Primonial REIM assets

1,535

buildings

Investment strategy

In a rapidly changing environment, collective real estate offers investors recurring income and exposure to long-term trends. Our pan-European approach, combined with a strong track record in the structuring and execution of complex real estate transactions, gives us special access to the market so that we can identify the best investment opportunities.

GENERATING LONG-TERM PERFORMANCE

We mainly invest in core and core+ assets on behalf of our clients. These assets are located in mature euro zone markets with a moderate level of risk and generate recurring, attractive yields over time.
We identify and integrate long-term economic, demographic and sociological trends in order to capitalise on European real estate market cycles.

APPLYING CONVICTION-BASED MANAGEMENT

Our approach is based on the asset managers’ convictions for the various real estate sectors. Our management teams are organised by real estate asset class - offices, healthcare/education, retail, residential and hotels - and have specialised expertise in the fields in which they operate.

MANAGING A DIVERSIFIED AND RESILIENT ASSET BASE

From the very start, we have designed our real estate investment policies and our asset allocation to withstand unforeseen events; the main objective of the asset management-based, multi-asset class real estate allocation, combined with significant geographic diversification, is to offer investors a resilient risk/reward ratio.

TAKING A SELECTIVE APPROACH

We apply a selective policy to our real estate investments, analysing various criteria in great depth. These include the quality of the location, building efficiency, the ESG performance of the assets, and the solvency and reliability of the current tenants.
Our European teams demand the same level of quality, during both the acquisition and management phases.

MULTIPLYING OUR EXPERTISE

A multi-local presence so that we can be as close as possible to opportunities and leverage synergies in order to structure high-performance transactions.